Gravitas sets up new agency for integration

Gravitas has launched a new subsidiary specialising in mobile, social and location and appointed Napoleon Biggs (pictured) as the lead.The new agency, named Inspire Digital Asia, aims to build upon Gravitas' marketing experience with digital engagement strategy, social media marketing and campaign analytics."As in the name, our new agency will ‘inspire' consumers to interact with brands across multiple touch points, be it mobile, social and physical location," said Ricky Chu, chief executive officer of Gravitas.Napoleon Biggs, chief strategy officer of Gravitas, will expand his role as managing director of the new agency."With Inspire, we will bring a fresh perspective to digital marketing, where we help clients capture people's imagination and attention in a multi-screen, mobile and socially connected world," Biggs said.Inspire Digital will start with an initial team of 15 members who specialise in integrating social and mobile, design and business analytics. Production and technology development will continue to be led out of Gravitas, led by chief technology officer Gary Chu.The agency will be headquartered in Hong Kong and will roll out in Singapore within the first quarter of the year.