Grant Thornton picks PR agency

Grant Thornton a global tax and advisory firm has appointed Havas Worldwide Siren as their lead public relations agency. The scope of services for Grant Thornton will include corporate communications, profiling, strategic counseling and planning of media strategies across the region.Grant Thornton works with a broad range of leading publicly and privately held companies, government agencies, financial institutions, and civic and religious organisations. The company has consistently outperformed the “Big Four” accounting companies in terms of growth, employee satisfaction and business performance.Peter Allen, inbound CEO of Grant Thornton Singapore, said, “We were very impressed by the Havas Worldwide Siren team who demonstrated an inventive approach and deep understanding of our business model and brand needs. I’m looking forward to a fruitful partnership that will further cement our position in the industry.”Jacob Joseph Puthenparambil (pictured), director of communications strategy, SEA, Havas Worldwide Siren, said, “Grant Thornton and Havas Worldwide Siren have many things in common. We are both challenger brands who have consistently outperformed the leading brands in the industry, focused on being the best rather than the biggest. We are excited to work with Grant Thornton and we will be leveraging our market expertise and resources to deliver value and add growth to our client’s business.”Other recent wins for Havas Worldwide Siren include Ministry of Culture, Community and Youth (Youth Corps Singapore), Sport Singapore (SwimSafer), Total, Air France and KLM.