As part of its rebranding efforts in introducing Grab, the transport app company has taken over static sites from Chevron house, Ocean Financial Centre to One Raffles Quay, to showcase its new logo.
The spaces has been “painted green” with SPHMBO’s large and bold green wall stickers placed at Chevron House nestled in the heart of CBD area.
Meanwhile, Ocean Financial Centre is also filled with its vibrant green and core message: “Grabtaxi is now known as Grab” along the link-way connecting Raffles Place and One Raffles Quay. The fresh new brand identity continues to be reinforced at the One Raffles Quay link-way, dominating both parallel walls.
According to Grab’s VP of marketing, Cheryl Goh, these spaces complement the company’s online and offline marketing and PR efforts. With this campaign, Grab aims to stand for transport freedom by offering the most transport options available to passengers in Singapore and Southeast Asia.
She added, “We’re literally ‘painting the town green’ – splashing pillars, large wall banners, escalators and key out-of-home spots with Grab’s new logo and brand identity. We’re taking visual ownership of each city’s transport routes to reaffirm who we are and what we do underneath this new umbrella brand.”