Grab inks one year loyalty deal with CapitaLand

Grab, the leading online-to-offline (O2O) mobile platform in Southeast Asia has partnered CapitaLand to bring a “more seamless retail experience to customers and create greater value in their everyday shopping”. The one-year tie up will enable both Grab and CapitaLand to capitalise on synergies between the two loyalty programs - GrabRewards and CapitaStar.  Starting today, Grab users in Singapore can convert GrabRewards points into STAR$. This gives users access to perks such as CapitaVouchers, on top of existing benefits from GrabRewards merchants such as LiHo, Starbucks, Burger King and more. Merchants who are onboard the CapitaStar programme will also benefit from Grab’s extensive user base, many of whom access the Grab platform daily for various services. CapitaStar members will also be able to enjoy exclusive Grab perks such as Grab promo codes. Grab will also work with CapitaLand to introduce GrabPay’s cashless solutions to merchants. Gary Wong, head of GrabPay Singapore said, “We are excited to work with CapitaLand to drive the adoption of cashless payments across Singapore, and bring greater value to our users through GrabRewards. Creating a seamless experience in our customers’ everyday experiences including transactions, is a core step for Grab in achieving our vision of becoming an everyday super app. We look forward to having CapitaLand merchants join over 7,000 merchants in Singapore who accept GrabPay. ” Earlier last month, Grab partnered with AsiaMalls, which establishes GrabPay as the preferred payment service provider across AsiaMalls’ network of six heartland shopping malls island wide beginning January 2019. The partnership with CapitaLand further entrenches GrabRewards as a loyalty programme that rewards users for their everyday transactions, and allows GrabPay to continue being one of the largest mobile payment provider in Singapore.