GOVT Singapore has hired Steve Kyriakou and Pradeep D’Souza as creative director. Previously creative director on Singtel at Ogilvy, Kyriakou brings with him a depth of experience working on brands such as UOB, DBS, Qatar Airways, IKEA, Great Eastern Life Insurance and more.
Kyriakou immediately takes on the remit of leading the creative department on the OCBC Bank account, alongside executive creative director Tim Chan.
DDB Singapore creative director Pradeep D’Souza joined from DDB Singapore late last year, having worked on accounts such as RSAF, Manulife, KeppelLand, the Breast Cancer Foundation Singapore and more in an illustrious, award-winning career spanning over 17 years. D’Souza leads the charge on accounts such as The National Gallery, Virgin Active and Unilever amongst others in the agency.
Chan said: “Being a local, independent agency shouldn’t mean that we run the place like a mom and pop shop. That’s why we invest in top-class talents, leaders and mentors — to push on and improve our product even more. ”