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Google to roll back Google+, make it more focused

Google is dismantling some of its Google+ services. Announcing the changes on its Google blog, Bradley Horowitz(pictured), VP of streams, photos, and sharing, has admitted that Google “made a few choices that, in hindsight, we’ve needed to rethink,” and will be making some important changes to its Google+ platform.

Following the changes, the company will be making some additions to its Google+ services, while shuffling some of its tools to other Google platforms and products.

Noting feedback from Google users, Horowitz said, “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.”

So in the coming months, a Google Account will be sufficient for users to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change.

The company will also be adding Google+ Collections, where users can users can share and organise posts by topics.

Google+ Photos have been moved into the new Google Photos app, and Google is transitioning its location sharing into Hangouts and other apps.

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