Previous Google Malaysia industry head Wai Kit Lew has joined Clicks2Customers as managing director of its Southeast Asia operations. He will be based in both Singapore and Malaysia.
As the managing director for Southeast Asia, Lew’s role at Clicks2Customers will be to spearhead and grow the business in the region. He will be focusing on business development, client management and strategic partnerships. With the growth of its footprint in Southeast Asia, Clicks2Customers is taking a lead role in providing clients from the region with on-the-ground support and market knowledge to maximise returns on marketing investments.
Lew (pictured) has been with Google since 2011 as industry head with a focus on CPG, retail and finance verticals. He has worked with clients such as Nestle, L’Oreal, Mondelez, Tesco, Citibank, Maybank, CIMB and AmBank.
“I look forward to sharing my experience with Clicks2Customers’ new and existing client base while working with their excellent team to set new benchmarks in terms of digital performance marketing,” said Lew.
“Clicks2Customers has always taken pride in merging performance with clients’ marketing budgets. This seemingly simple concept requires people who are innovative, yet business-minded and data driven,” Tom Van den Berckt, executive director, Asia said.
Clicks2Customers currently has over US$50million in campaign spend across its digital services, including Baidu, Google Search, SEO, Display Marketing, Web Analytics, UX Design, Social Media and the creation of multi-channel Digital Strategies.