Goodstuph photographer quick to apologise for work similar to Indonesian artist’s

Jayden Tan, former photographer and creative group head at GOODSTUPH, was quick to apologised on public platforms after netizens and the artist pointed out striking similarities between a recent photoshoot he did for Chuan Pictures and works of Indonesian artist, Leonard Suryajaya.

Tan who resigned from the agency two months prior to the incident, and is serving his last days with the local creative agency, said in a statement to Marketing that he recognises that the style is “heavily referenced” from Suryajaya, and was “not properly developed” due to the tight timeline causing the images to look too similar.  He added that he has reached out to Suryajaya to apologise and added credits on his personal social media posts where he can.

Furthermore, he clarified that the photoshoot for Chuan Pictures, film director Royston Tan’s production arm, was non-commercial in nature and is meant to be a series of fun staff portraits to commemorate the company’s anniversary.  “I have changed the caption on the post of mine to explain where it’s been heavily referenced from. Unfortunately I don’t have access to Chuan’s platforms and I not able to add the credit to Leonard in those accounts,” he added.  He explained to Marketing that he first saw Suryajaya’s works at a photography festival earlier this year, and the inspired concept was one of three proposed to Chuan Pictures.

On Suryajaya’s post, Tan said: “On hindsight, I think we went too close to your amazing work so much so that it feels like a blatant copy. Trust me I have nothing but respect for your work. As an artist to an artist, it pains me to let this happen like so. Not that this solves anything, but I wanted to stress that this wasn’t a commercial shoot and I didn’t receive anything for it. Please let me know what I can do about this and I will try to resolve it to my best capacity. Again, I am very sorry for my mistake, and love love love your work man.”


Meanwhile, Suryajaya told Marketing, in a statement that re-creating other artists’ work is common for students and photographers who seek to improve their skills and aesthetics.

However, in his view, Tan failed to disclose his influence or reference in his initial post. “I felt very good about myself and embarrassed for him. It was rewarding to me to find out that I was a cultural reference,” he said. According to him, differences can still be found between Tan’s creations and his. He described Tan’s style as more “sterile, clean, put together and impersonal”. Here are some of Suryajaya’s works:

View this post on Instagram

Wrecking Ball

A post shared by Leonard Suryajaya (@leonardsuryajaya) on

View this post on Instagram

This sums up my summer 2017.

A post shared by Leonard Suryajaya (@leonardsuryajaya) on

“It feels very reductive of my works. I don’t have to answer how similar I think his work is to mine since he already admitted that I was an influence,” Suryajaya added.

Last week at Innovfest Unbound, Tan who has worked at GOODSTUPH for three years announced his departure to start up his own photography business called HeadQuartors.

Marketing has reached out to Goodstuph and Chuan Pictures for comments.

(Photo courtesy: Chuan Pictures Instagram profile)

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