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QUIZ How good are you as a social media marketer?

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One agency Circus Social, has created a quiz in the form of a game to test marketers on several areas of social media marketing – from content creation, to managing engagement, to Facebook marketing, marketing ethics and more.Flex your social media marketing muscle here:https://beta21.circussocial.com/smquiz/“There seemed to be a gap in the marketing space in terms of the ability to measure an individual’s skills and aptitude,” said Circus Social’s founder and managing director Shalu Wasu,“This thought struck us a few months ago while interviewing candidates for positions at Circus Social, and we decided to do something about it… We felt that ‘marketing’ is a very broad term, and needed more research to come up with a comprehensive testing mechanism.”The agency created a ten round game which puts marketers to the test and creates a clear picture of the candidate’s abilities. It takes the form of a Monopoly-style map, with each location dedicated to a specific discipline, such as content strategy, Facebook campaigns, and crisis management. There is a time limit on each section, and players must gain a pre-determined number of correct answers in each area before progressing onto the next stage.The team collaborated with experts from all over the world to come up with a series of questions that covered all the sub-categories of social media marketing, including content, analytics, engagement and search, said the agency. The quiz is also incentivised; Circus Social partnered with a wide range of sponsors in order to be able to offer rewards worth over $4,000 in total.To read a breakdown of how other marketers fared on the quiz, click here.

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