Golin has hired Lim Le-Anne as executive director at the agencyâ€™s Singapore office to lead and grow the firmâ€™s relationship with key public agency clients. Lim assumed her role on 2 June and will report to Tarun Deo, managing director of Singapore and Southeast Asia.
â€śLe-Anne brings to the table over a decade of deep and diverse public sector experience having worked at the National Arts Council, Republic Polytechnic, Urban Redevelopment Authority, MINDEF and most recently, Competition Commission of Singapore. She has a wealth of media and communications experience, social media skills and intricate knowledge of the workings of our public agencies,â€ť said Deo. â€śHer credentials make her an ideal choice to lead Golinâ€™s government practiceâ€ť.
â€śPublic agencies in Singapore face increasing scrutiny and expectations to deliver on several fronts. I understand the dynamics and the unique communications challenges these organisations face every day from multiple stakeholders and I look forward to delivering results with them in an increasingly complex operating environment in Singapore and internationally.â€ť said Lim. â€śGolin has a great set of clients and a terrific track record in this sector and I am excited to build on this foundation,â€ť she added.
Limâ€™s past portfolio includes, amongst others, publicity efforts for NOISE Singapore, a first-of-its-kind national youth arts festival, as well as the inaugural Lee Kuan Yew World City Prize, a biennial international award recognising outstanding solutions for urban living and sustainable cities. She was also appointed to conceptualise and implement the Singapore Army’s foray into social media, online and internal engagement efforts.