Sandra Gin has joined Golin’s Hong Kong team as its digital director with immediate effect.
Gin, appointed as digital director for Hong Kong, brings more than 10 years of digital and direct response experience to Golin. She has worked for FCB Global, Proximity BBDO, and Digitas, serving clients from the telecommunications, gaming and technology industries.
Aiming to expand its digital offerings and grow its digital business, Golin hopes the appointment will facilitate the collaboration between the Hong Kong office and Golin global to develop products that are relevant and useful to Hong Kong.
“Gin is already underway in revamping our offer which will include a heavy focus on our new data analytics tools and the digital customer journey,” said managing director Jane Morgan.
“She will also be working with Golin global to develop products that are relevant and useful to Hong Kong, partnering closely with our growing creative team to make sure that the vision of ‘data-driven creative’ is a reality.”
Speaking of her appointment, she said a “data-driven creative” approach can help drive business impact.
“At Golin, we are progressive in how we use digital to tell our clients’ stories to help them drive business impact. The digital ecosystem is complicated. Our job is to help our clients navigate this and drive real business impact through smart ‘data-driven creative’ in the right digital channels,” Gin said.