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GoHome and SINA strike up property partnership

As public interest in property reaches new heights, has announced it is joining hands with SINA Hong Kong to launch a new one-stop property channel.

Sina X combines the industry expertise and reliable, up-to-the-minute information of with Sina HK’s extensive and unrivalled reach across the Greater China Region to deliver accurate market news to a wider array of users while enhancing the online property search experience.

As economic cooperative activities between Mainland China and Hong Kong increase, the flow of people and capital has become faster and simpler, and is expected to trigger interests for cross-border investments amongst members of both communities.

Chui Sze Wai, deputy manager of SINA Hong Kong, said the Sina X channel will provide the latest and best quality content and services.

Sina Hong Kong currently has a user base of over 4.3 million, with 67 million page views every month.

“SINA HK is delighted to work with, which brings to the partnership a proven 15-year expertise in property search and related services.”

To promote awareness of the new channel, SINA and will launch promotion initiatives at the SINA website, SINA Weibo, GoHome website and GoHome database to attract viewings from the users of both partners, while reaching out to other internet users.

Catherine So, Regional Manager of added that as the number one online property platform in Hong Kong, covers over 120,000 properties and boasts the highest viewing figures of similar portals, with 10 million page views every month.

“We are pleased to join hands with SINA HK, the preeminent online media and information service provider in the Greater China Region, which brings to the table unrivalled penetration and coverage across Hong Kong and the Mainland.”

Source: press release

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