GoBear appoints digital and PR partner

GoBear has appointed Bonsey Jaden as lead creative digital and public relations partner to run its full suite of integrated communications. This comes one month after its launch in Malaysia.It will work to strengthen its new brand presence via digital and integrated media, driving business efforts through search engine marketing, social media; traditional media management and influencer engagements. The full-service digital agency specialises in web and app development, social media, online marketing, data and analysis, as well as public relations.“We are delighted to work with Bonsey Jaden at such an exciting time. The appointment was a unanimous team decision after an intense review with several other agencies,” said Iskandar Ezzahuddin, country director of GoBear Malaysia, said.“We work with businesses of all shapes and sizes to build, manage and promote their brand in the online world. Now with a solid internal PR team aboard, Bonsey Jaden is excited to work with GoBear and take the online and offline opportunity to be as bold as the brand on upcoming campaigns,” Daniel Posavac, chief executive officer of Bonsey Jaden, said.