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GO-JEK picks media agency as it confirms launch of beta ride-hailing app

GO-JEK has picked Havas Media to manage media buying duties ahead of its launch in Singapore. GO-JEK confirmed the appointment to Marketing.

This comes after it named Archishman Ramasubramanian, VP-head of marketing in Singapore and also appointed BLKJ as its creative agency. Ramasubramanian was last regional brand manager, strategy and campaigns of Uber for a year. Prior to that, he worked with P&G in the regional brand management role across APAC.

In a statement to Marketing, group CEO of Havas, Jacqui Lim, said it is “extremely proud and excited” to be selected as the media agency partner for an innovative brand such as GO-JEK in launching its services and presence in Singapore.

“We relish this important opportunity and believe that consumers and the market can look forward to exciting times ahead very soon,” Lim added.

This comes as GO-JEK just launched the beta version of its app on iOS and Android app stores in Singapore today. This marks the start of a gradual roll out of GO-JEK’s ride-hailing services across the island, as more driver-partners are onboarded over time to feed consumer demand. This staggered approach reflects GO-JEK’s commitment to ensuring a smooth entry into Singapore and an ongoing effort to improve user experience over time.

GO-JEK president, Andre Soelistyo, said: “It is with great pride that we begin the roll-out of our services in Singapore. Consumers throughout the country have told us that they want more choice in this sector and with the launch of our beta app, their wait is coming to an end.”

“We are launching in beta for now, while we fine-tune our service to make sure it meets the high standards expected by Singaporeans. As such, we are asking all users, whether drivers or passengers, to provide us with ongoing feedback as we work towards creating the best possible service for the country.”

The company previously announced that it will launch its beta mobile app in Singapore ahead of Christmas, offering selected consumers the option to begin booking rides. It also tied up with DBS Bank prior to its launch for payment services.

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