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GMA cuts ABS-CBN’s ratings lead in July

GMA Network is on the tail of ABS-CBN in the nationwide TV ratings race last July, reducing their’s rivals lead to just 0.5 percent with its 33.4% total day household audience share.

The media giant also outscored TV5’s 11.5 percent by huge 21.9 points. The claim is based on Nielsen’s National Urban Television Audience Measurement date, which covers 95% of all urban areas of the country, with a population of more than 34 million individuals.

GMA grabbed the lead in the morning block with 32.4% audience share, outscoring ABS-CBN’s 29.1 percent by 3.3 points and TV5’s 12.4 percent by 20 points.

Its success continues in the afternoon with a 35.4% percent audience share as against ABS-CBN’s 29.8, and TV5’s 12%. GMA likewise improved its shares in the evening block to 32.3% from the previous month’s 31% but comparative figures for ABS-CBN were not cited.

In comparison to ABS-CBN dominance in the provinces, GMA’s key strengths has been with urban audience, particularly in Urban Luzon and Mega Manila, which accounts for 77 and 60% of all urban TV households in the country.

The Kapuso Network dominated Urban Luzon with a 36.9% total day audience share, ahead of ABS-CBN’s 29.9% by 7 points, and TV5’s 10.8% by 26.1 points. It also remained unrivaled in Mega Manila with a 38% total day audience share, outperforming ABS-CBN’s 27.8% by 10.2 points and TV5’s 11.4% by 26.6 points.

GMA ranked high in the overall list of top programs, including specials, in Urban Luzon and Mega Manila with 19 Kapuso programs out of 30 making it on both lists. The poll leaders, however, were not revealed since the complete list was not available at press time.

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