General Motors has awarded Carat its global media biz worth US$ 3 billion, following a review.
The review was called in August last year across the US, EMEA and Asia Pacific markets. It, however, excluded Latin America, India and China.
The remit of the multi-year contract includes media planning and buying, search, social media and mobile communications and the relationship will be managed and co-ordinated through Carat’s global US team.
Owner of brands Cadillac and Chevrolet brands, GM has tasked Carat to to leverage global marketing opportunities.
“Carat is uniquely positioned to help us form strong media partnerships and drive significant global efficiencies,” General Motors vice-president and global chief marketing officer Joel Ewanick (pictured), said.
“We are extremely proud to have been selected by General Motors as their global media partner,” chief executive of Aegis Group Jerry Buhlmann said on the Group’s largest win so far.
Carat has been working with General Motors in Europe since 2007and has now replaced Starcom in the US.