Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Getting to know... Summons, Kraft Malaysia

share on

Advertising + Marketing caught up with Ben Summons, marketing director at Kraft Malaysia, recently and learnt what goes on behind the scenes at this snacks giant. But before divulging more, we found out what Summons is really like and how he's been adapting to life in Malaysia:When I was growing up I always enjoyed exploring the outdoors, and involved myself in ball-related activities.First job was with agency Zenith Media in Melbourne.I start my day with an early workout, then making breakfast for our three kids.I learnt over the years that if you be good to others, you will get the same in return.If I wasn't in this industry, I'd be doing something else where people, variety and creativity are present.This job is for those who believe they can make a difference.The one thing you don't know about me is... call me for a drink, and I'll tell you!Perks of current job Access to great leaders to learn from.I wish to learn a bit more of the local language lah!Worst fear My wife, if I cancel another holiday!The best trait to have in this line Know how to get the best out of others.The worst trait to have in this line To think you have all the answers.Advice to budding marketers like yourself Everything starts and ends with the consumer.  Never lose sight of them.To chill out I play with my kids, ride a mountain bike at Bukit Kiara and drink a glass of wine with my wife.I'm listening to old Rolling Stones records as I work my way through and at the same time reading Keith Richards' autobiography.To find out more about how Summons intends to take Kraft from becoming the number two largest snacks company to number one in Malaysia, stay tuned to the upcoming May issue of A+M. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window