Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Genting Malaysia concludes media and creative pitch

share on

Genting Malaysia has concluded both its regional creative and media accounts, covering markets such as Singapore, Indonesia, India, China as well as the Middle Eastern countries. A+M understands from sources that the incumbent, OMD managed to win its media account back, after a lengthy review process which started since early this year.Meanwhile, its creative account is awarded to Crispin Porter + Bogusky, which is taking over from incumbent Grey and M&C Saatchi. Genting generally performs a fresh review of its media and creative pitches once in three years.Additionally it has also added on a new regional PR agency and awarded the account to Allison+Partners, a strategic public relations firm specialising in media relations, digital PR marketing, and communications management services.Genting could not be contacted at the time of writing to confirm the developments.A+M first reported in August that Genting Malaysia is in the midst of finalising both of its media and creative pitches. The two accounts will cover regional markets which it intends to further penetrate such as Singapore, Indonesia, India, China as well as the Middle Eastern countries.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window