Genting Hong Kong has acquired iconic Singapore club brand, Zouk for an undisclosed sum.
Genting Hong Kong will take ownership of Zoukâ€™s trademarks along with the new Zouk Club in Singapore’s Clarke Quay, scheduled to open in late 2016. According to reports on Channel News Asia, Zouk Singapore will be led by the clubs new MD and GM Benny Heng. MeanwhileÂ Genting Hong Kong vice president, Lifestyle and F&B Concepts Andrew Li will be in charge of putting strategic directions in place for the expansion of the brand to overseas markets.
Genting Hong Kong will continue to operate the annual ZoukOut dance music festival with the next event upcoming in December 2015.
In a statement to The Straits Times, Lincoln Cheng, founder of the company said despite the various other offers on the table, he chose to hand the clubs future toÂ Genting Hong Kong because the firm can take the brand to newer markets.
Launched in Singapore in March 1991, Zouk has played host to hundreds of top name DJs and artists such as Carl Cox, Avicii, Armin van Buuren and Paul Oakenfold, and also presented many outdoor gigs including the outdoor music festival, ZoukOut.
Beatship, Genting Hong Kongâ€™s beach club cruise concept on board Star Cruises, will collaborate with Zouk Kuala Lumpur and bring the party on shore with a DJ event in Kuala Lumpur on 23 October at the indoor arena KL Live.
Headlined by top ranking DJs including Grammy nominated Paul van Dyk, Andrew Rayel and Aly & Fila, the event marks the beginning of many more exciting events to come in the region with the legendary Zouk brand now part of the Genting Hong Kong family.
Genting Hong Kong is currently headquartered in Hong Kong and is affiliated to the Genting Group which also owns Genting Singapore.