International school GEMS World Academy has appointed Leo Burnett Singapore as its creative agency of record.
Leo Burnett has been tasked to drive inquiry and school tour registration to GWA. The school is looking to significantly increase its enrolments in 2015.
The agency also helped launch an integrated campaign to support GWA’s enrollment drive. The integrated campaign, which includes print, outdoor, digital and events, kicked off in April and will run until September.
The campaign’s creative idea centers on the need to “question everything”. The theme aims to position GWA as a brand that equips the next generation with skills and an environment that will help them make a positive impact in the future.
Dino Varkey, group executive director and board member of GEMS Education said, “Prior to the appointment in Singapore, GEMS has been working with Leo Burnett in Dubai. The agency has demonstrated clarity in thinking from strategy to creative. Its strong belief in a brand’s need for an anchor in a purpose is what differentiates the agency, generating work that is thought-provoking and engaging.”