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Galaxy Macau transforms MTR station into a virtual garden

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As part of a campaign to promote the opening of Galaxy Macau’s second phase extension, Galaxy Entertainment Group has rolled out a giant poster-on-wall with audio, tailored projection and 2D pop-up effects at the Central Subway of MTR Hong Kong Station to lure international visitors travelling through Hong Kong to Macau. The campaign has also strategically dominated the entire Exit D of MTR Sheung Wan Station leading to Hong Kong-Macau Ferry Terminal for maximal awareness. https://vimeo.com/131050059[gallery link="file" ids="99856,99857,99858,99859"]Vicky Wu, Vice President, brand and marketing communications, Galaxy Macau said: “This campaign helps us leverage the MTR Hong Kong Station’s ambiance to showcase our world-class spectacular entertainments and unlimited fun experiences to MTR passengers and visitors from around the world. We believe this campaign will help generate extra buzz for this groundbreaking project of Galaxy Macau."Ray Wong, CEO of PHD, Galaxy Macau’s media agency, commented: “Situated at the high-traffic prime location, the magnificent domination at the captive passage in MTR Hong Kong Station and Sheung Wan Station is ideal for Galaxy Macau to promote the launch of its grand expansion."

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