Galaxy Entertainment Group has appointed UM Hong Kong to run the media buying business for its Galaxy Macau Resort.
Due to open in early 2011, Galaxy Macau represents an investment of more than HK$14 billion.
The complex will be one of the largest leisure complexes in Asia with approximately 2,200 luxury hotel rooms, suites and villas and some 50 food and beverage outlets and retail areas.
UM Hong Kong will take the lead on Galaxy’s overall launch strategy and develop its integrated marketing plans.
Chris Skinner, managing director of UM Hong Kong, said the agency is honored to formally launch the prestigious Galaxy Macau.
“Galaxy has a unique proposition in a crowded competitive space with a focus on Asian Heart & World Class service. We love working with clients that are best in class and truly innovative in their approach,” he said.
The agency’s win follows the appointment of SK+G to manage its creative executions. SK+G is a Las Vegas-based agency which launched in Hong Kong after winning Galaxy’s creative account.
The win caps off a strong of new business for the Interpublic-owned media shop. Earlier this year UM secured the regional tender to handle media buying for AIA as well as media duties for SmarTone-Vodafone.