G.H. Mumm adds new media edge to Art Central

Art Central has announced G.H Mumm as champagne partner for the 2016 fair, with a range of collaborations to run throughout the March event.

G.H Mumm and Art Central will come together to present MEDIA x MUMM, the fair’s first exhibition of avant-garde digital, new media and performance art.

MEDIA x MUMM highlights include Taiwanese artist Ting-Tong Chang’s The Colosseum - a durational installation that will continue to evolve over the six day fair.

G.H. Mumm will also present the fair’s own champagne bar which will become a Hong Kong Art Week social hub. In a fair first, Mumm will offer on-demand champagne delivered to gallery locations with the press of a button, where fairgoers can Whatsapp champagne orders to be delivered at their booth location.