FWD tunes in with FAMA for an ‘unbeatable’ idea

FWD Hong Kong has gone hip-hop with local rap pair FAMA in its latest campaign “Simply Unbeatable” which is being run with the idea of being “unbeatable” (冇得輸).https://www.youtube.com/watch?v=80ufBNS0j2cThis multi-media campaign puts FWD’s Savie Insurance Plan (Savie) under the spotlight to promote its free-of-charge saving option that comes with guaranteed interest rates and life protection. With the new launch of its monthly contribution version, the new life and saving insurance product is designed to be flexible to help customers achieve short or long-term saving targets.Paul Tse, CMO of FWD Hong Kong and Macau, said: “In a bid to encourage the public, especially the younger generation to start saving for their short and long-term goals, we collaborated with FAMA on a tailor-made music video with lyrics that certainly echo with the intuitive values of our product. “By transcending the campaign experience into a musical engagement, this is a great milestone for us to change the way people feel about insurance, while vividly displaying FWD’s value of daring to be different.”In addition to print and online banner support, the FAMA music video will be broadcast via digital platforms and social media, including the MTR Trackside Plasma Network, YouTube, Spotify, Facebook, NextMedia and more. Other spin-off releases of the song with Hong Kong social KOLs have been lined up to intensify the impact during the campaign. Street activation activities with FAMA will also be in place to bring a closer experience to audiences.CreditsClient: FWD Hong KongCreative agency: WHAZZUPCreative lead: Adams ChowMedia: Beyond Digital Solutions, MEC, LION & LION