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Fulford Lands New Accounts, Wego Revamps

Fulford PR on a winning streak

Public relations agency, Fulford PR, has been awarded with two new wins, the Standard Chartered Marathon Singapore 2012 and the Singapore National Games 2012. This is the seventh year the agency will be managing communications for the Standard Chartered Marathon Singapore. Previous other big account wins for the agency include the inaugural 2008 Formula 1 SingTel Singapore Grand Prix, the 2005 International Olympic Committee Meeting, and an ongoing retainer with the Singapore Sports Hub.

TubeMogul offers survey services

Video marketing firm TubeMogul has launched BrandSights, a brand survey tool built directly into the media buying platform for video advertising. BrandSights allows marketers to easily create and launch surveys targeted to the exact sites, geographies and audiences from a single platform. Survey insights are available in real-time to give marketers data to optimize a campaign while it runs. The service is offered free to TubeMogul’s clients. The company recently appointed Phu Truong to head its Southeast Asia ops.

Amobee launches rich media platform

Mobile advertiser Amobee has launched Pulse Create, a mobile ad creation platform that enables advertisers and publishers to create rich media and 3D mobile ad campaigns. The Pulse Create platform will be made available to all advertisers and agencies. These 3D and rich media ads developed on the platform can run on any large network globally.

H+K Strategies launches IPO for FEHT

Communications agency Hill+Knowlton Strategies (H+K Strategies) Singapore, has launched and listed of one of Singapore’s largest Initial Public Offering (IPO), Far East Hospitality Trust (FEHT), on the Singapore Exchange this year. Far East Organisation, a private property developer, appointed H+K Strategies to provide counsel relating to investor relations and stakeholder communications for the listing of FEHT on the mainboard of the Singapore Exchange. The IPO raised gross proceeds of SG$717.6 million. H+K Strategies developed a media and investor outreach programme to profile FEHT as a stable and attractive investment.

Wego revamps its deals feature

Travel site, Wego.com has unveiled a redesigned version of its deals feature that lists travel deals available in a market. The new feature is available on all 42 Wego country sites worldwide in English. The new Wego Deals site, features a Pinterest inspired design that takes a photo driven approach in showcasing travel deals. Consumers who want to receive advance notice of new travel deals can also sign up for a free newsletter delivered weekly as part of a priority service to Wego users in selected countries.

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