The Financial Times has launched a year long-campaign that celebrates its 125 years, organising a range of initiatives globally.
The global marketing campaign will be launched across mediums such as print and online and was created by adam&eveDDB. It will appear in selected print and digital titles as well as on digital outdoor screens in London.
The campaign features an image of a rolled up FT newspaper with the tagline, ‘Still guiding the way for global business’.
An anniversary feature will also run on print and online along with the marketing campaign and a series of global events.
Throughout the year FT 125 and FT tablet app shaped hot air balloons will fly over global financial hubs and the FT‘s headquarters in London will be lit pink to commemorate the milestone. As part of the celebrations, anniversary receptions will also be held in London and New York.
The FT’s original masthead will be reproduced in print and online and a four-page pull-out section will reprint a selection of the best front pages and key moments in the FT‘s history. The anniversary hub, which includes a history timeline, will gather the FT‘s anniversary content throughout the year.
FT also tied up with Penguin publishers to publish Lunch with the FT: 52 Classic Interviews in hardback and ebook format. The book features a collection of memorable lunches with prominent personalities.
“During our 125 year history, much has changed, especially with the digital disruption of recent years. But there are some crucial constants – the quality of our journalism and the innovation we have brought to bear in adapting to the changing demands of our readers and in creating a dynamic multi-channel business,” FT CEO John Ridding said. The FT was first founded in 1888 and the first edition of the newspaper was printed on 13 February.