FrieslandCampina hires agency for APAC youth business

Dairy firm FrieslandCampina has appointed Lowe and Partners as creative agency for its youth based brands. This appointment was made without a pitch for the entire region.

Lowe will handle work for the client in markets such as Indonesia, Thailand, Vietnam, Philippines, Malaysia. No plans have been made for the Singapore office.

However, work will be led from Lowe’s regional offices in Singapore. No time frame has been slated for the appointment period  and brands that Lowe will be handling are currently undisclosed. Regionally, this is the first time the brand has worked with an agency for this segment.

AJ. van Triest, category director – DBB, FrieslandCampina AMEA added that the youth markets are an “ambitious growth” area for the team in the region.

FrieslandCampina AMEA Pte Ltd was established in Singapore in 2012 by The Netherlands’ FrieslandCampina Group as a base for the company’s growth across Asia.


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