French luxury brand Longchamp has appointed Havas Media International Singapore, the international media planning and buying arm of Havas, as the media agency of record.
The agency was awarded the account for its strategic approach, which focused on driving innovation and digitisation, while enhancing Longchamp’s long-standing relationships with traditional media partners.
Aurelie Fritsch, marketing and communication manager of Longchamp in Singapore said: “Havas Media International team displayed a good understanding of not only our marketing challenges but our business overall. We were impressed by the quality of strategic thinking and solutions proposed by them.”
Aga Giedroyc, GM of Havas Media International, Asia Pacific said, ”We are delighted to partner with a prestigious brand like Longchamp and expand our portfolio in luxury industry. Our alignment with the brand’s core values and as well as our indepth exerptise and knowledge of luxury space was instrumental in helping us win this account. We are looking forward to a meaningful collaboration with the brand.”
Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned and run by the Cassegrain family. Diversified into handbags luggage, RTW, Shoes and accessories, Longchamp has asserted its fashion credentials with high profile advertising campaigns, the creation of internationally desirable It-bags.