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Brand experience agency Freeman acquires The Event Company

Brand experience agency Freeman has acquired Staging Connections Group Limited (SCGL), an event services company which includes The Event Company, based in Singapore.

SCGL has offices in Singapore, Australia, New Zealand, China and Fiji. Following the acquisition, SCGL will provide Freeman with an immediate presence throughout the region, Joe Popolo, CEO of Freeman, said.

The acquisition was approved by SCGL’s shareholders at their shareholder meeting on  and by the Australia Federal Court on October 1, 2015.  SCGL is now part of Freeman’s audio visual division and will retain its brand.

“There are tremendous growth opportunities by combining these two great companies. Staging Connections [Group] has strong relationships with the leading brands in ANZPAC and a reputation for superior production design. Together, we will continue to deliver an unparalleled suite of services to our clients around the world,” Popolo added.

Tony Chamberlain, managing director of Staging Connections, said: “There are a lot of synergies between the Staging Connections [Group] culture and that of Freeman, particularly our customer-centric approach to event delivery. We’re confident that we will fit together seamlessly.”

“We’ve been working with Staging Connections over the years and have been impressed with their people and their culture. There couldn’t be a better fit for Freeman as we continue to expand into global markets. I’m excited to have them join our audio visual division and thrilled to have managing director, Tony Chamberlain, as a partner,” said Ken Sanders, president of Freeman Audio Visual.

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