FOX restructures management to shift focus on North Asia

FOX International Channels (FIC) announces the company will ramp up its investment in production of Chinese content, along with renewing its focus on Japan and Korea to capitalize on emerging opportunities in these markets.As a result, the senior management team overseeing North and Southeast Asia will be restructured effective September 1st to best align with these objectives.Joon Lee will move into a new role focused on driving growth initiatives in Japan and Korea as well as increasing FIC’s share of the growing opportunities in original Chinese production as executive vice president, North Asia & head of original productions - Mainland China.Simeon Dawes will take on the additional territory of Hong Kong & Southeast Asia where he will be responsible for the region’s P&L.  He will continue to oversee FIC’s Middle East business as well as ad sales across Asia Pacific.  His title will be executive vice president - advertising sales & partnerships, and managing director – Hong Kong, Southeast Asia & Middle East.[caption id="attachment_107719" align="alignnone" width="700"] Keertan Adyanthaya[/caption]Keertan Adyanthaya takes on the role of executive vice president, content & communications – Hong Kong & Southeast Asia.  He will be responsible for all content, channel operations and marketing for the region covering the Hollywood and Chinese entertainment, and factual genres.Rohit D’Silva continues in his role as executive vice president, commercial and sports, overseeing the FOX Sports Asia business and leading affiliate and content partnerships as well as non-linear products.