Fox Networks Group is adding Astro’s sports channels and digital sports platform into its media sales portfolio. Astro has also confirmed the news to A+M.
Meanwhile, according to Fox, this is on top of serving its existing media sales for Fox Sports Malaysia. In the new deal, all four Astro SuperSport channels, Astro Arena, Golf Channel and stadiumastro.com will be added into Fox Networks Group’s array of inventory.
Fox added that this partnership will present brands with a one-stop solution for sports advertising in Malaysia. The addition of Astro’s sports channels extends the reach already attained by Fox Networks Group. Between all the sports channels in the inventory, the Fox Networks Group will now be reaching five million Malaysian homes, making it the largest sports network in Malaysia, said the company.
“It’s a big deal for us to be taking on this responsibility. We have always worked closely with Astro to help develop the sports viewing landscape in Malaysia and we are very excited to bring our partnership to a new level by including these great sports channels into our portfolio,” said Vineet Puri, territory head Malaysia of Fox Networks Group.
“Sport is a universal language and an extremely effective vehicle for advertisers to reach out to highly-engaged and immersed audiences. With our greatly strengthened portfolio, we are proud to say that we are the ultimate network for sports marketing in Malaysia,” he added.
“We are excited to expand our current partnership with FOX Sports Group beyond broadcast to media sales. We believe that this partnership is a splendid opportunity to grow both the Stadium Astro and FOX Sports brand as the largest sports content network with a potential reach of 20 million viewers in Malaysia,” said Lee Choong Khay, vice president of Sports Business at Astro.
Some of the sporting events that will call either Fox Sports or Astro SuperSport home include the English Premier League, UEFA Champions League, Bundesliga, AFF Suzuki Cup, AFC Cup, Formula 1, MotoGP, all of the tennis Grand Slams and golf majors.