FOX International Channels (FIC) has appointed Vineet Puri (pictured) to head up its Malaysia operations. Puri will relocate to Kuala Lumpur from Singapore to lead FIC’s locally-based team there.
Puri has over 18 years of experience in the media and payTV industry across India, Indonesia, and most recently Singapore. In his new appointment, he will be responsible for FIC Malaysia’s P&L, business operations, growing ad sales revenue and deepening the network’s relationships with its key affiliate partners including Astro, HyppTV and Telekom Malaysia.
Joon Lee, managing director, Hong Kong & Southeast Asia at FOX International Channels, said: “Malaysia is a very key market for us and Puri was a natural choice to lead our business there. He is a well-rounded executive with a talent for developing new business and building relationships as well as a deep understanding of local operations.”
Puri said: “I am delighted and honored to be taking up the role of leading and growing FIC’s business in Malaysia, an important market for the network. I look forward to working closely with our affiliate and ad sales partners there to develop new opportunities to collaborate and ensuring that we continue to be an exceptional partner to them.”