Fourth local university SUTD picks creative and media partners

Singapore University of Technology and Design has appointed Goodfellas Consultancy and Zenith Singapore as its creative and media agencies respectively. The remit for both agencies include advertising, design, content marketing and media.

Previously, Zenith’s remit was in media buying for SUTD. It has expanded its business portfolio to include media planning.

“The marketing team at SUTD is most grateful for the strong interest and participation among the many agencies for the pitch of SUTD’s Advertising, Design and Media business. It was a tough job evaluating the numeral proposals but eventually the consortium of Goodfellas and ZenithOptimedia won the pitch with their strong insights and creativity. We look forward to the team adding more value to strengthen SUTD’s brand,” Corinna Choong, senior director, marketing & communications at SUTD said.

“This is a category that we know very well and we are looking forward to demonstrating our finesse in digital and the ROI-driven integrated planning approach as we lend perspective on how to increase enrolment for the university,” said Helen Lee, managing director, Zenith Singapore.

“We’ve had the privilege of building the SUTD brand from its infancy stage to where it is today – and we are honoured that SUTD has entrusted us to be their partner for their journey ahead,” added Patrick Low, founder and creative partner of Goodfellas.

Goodfellas has recently picked up wins with the Infocomm Development Authority (IDA) and the Infocomm Media Development Authority (IMDA) businesses in 2016. Meanwhile, Zenith has bagged clients such as Nikon, H&M, National Arts Council, Singapore Airlines, and M1.

Most recently the agency hired  Andrea Samuel joins as Singapore’s Digital & Strategy Director. Samuel has last with was with Starcom and Mediavest in Malaysia responsible for undertaking strategic planning and ideation duties for brands, most notably Samsung, Malaysia Airlines, Digi, Richemont.

The Singapore University of Technology and Design (SUTD) is the fourth autonomous university to be established in Singapore. SUTD’s mission is to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. At SUTD, design as a discipline cuts across the curriculum and provides a novel framework for the research and educational programmes.

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