Four agencies to work on CEL account

Centre for Enabled Living (CEL), a centre for recipients of elder care and disability services and their caregivers, under the Ministry of Community Development, Youth and Sports, has appointed four agencies.

Following a tender in March for its public education programme on inclusiveness and enablement this year, the centre appointed creative agency TBWASingapore, digital agency Convertium, media agency MEC and PR agency TPR for the account.

The agencies will launch a dual campaign to help CEL achieve its goal of shaping public perception of people with disabilities and the elderly through an integrated campaign encompassing of digital, public relations, print.

First ads are slated to run in the fourth quarter for the year. The second phase of the campaign will be a direct campaign to promote awareness of CEL’s new service hub slated to open in the fourth quarter of this year through print, PR and OOH advertising.

“We are glad to have TBWASingapore and the consortium on board to partner us in achieving our public education objectives and to raise awareness for the work CEL does in helping persons needing care to live enabled lives,” Henry Quake, chief executive of the Centre for Enabled Living, said.

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