Former Tribal CEO Nik Lim moves to Grey

Former Tribal Worldwide Malaysia CEO Nik Lim has taken up a role as chief digital officer of Grey Group Malaysia.Lim has been task to drive the growth of digital across the group and client portfolio by strategising the digital ecosystem, digitising analog marketing and creating new revenue streams from e-commerce.He reports to Irene Wong, CEO of Grey Group Malaysia. Lim left Tribal Worldwide in June around the same time its ECD Teck Khoon Lim exited the agency.He brings two decade of digital transformation experience to Grey and its esteem roster of clients. Prior to his role at Tribal Worldwide, Lim co-founded Cilisos Media. He also briefly served as head of interactive at Draftfcb in 2008. Before that, he was account director of Agenda for three years, having joined from Catcha where he held the role of senior manager for five years.A+M has reached out to Grey for more comments.