Former ST Life content specialist joins Tribal Worldwide Singapore

Tribal Worldwide Singapore has appointed Natasha Ann Zachariah (pictured) senior writer for Telling Stories, DDB’s film and content division. In her new role, Zachariah will lead a team of scriptwriters and content creators.

Prior to joining Tribal, Zachariah spent seven years at The Straits Times creating integrated content featuring high-profile architects, designers, startup owners and C-suite personalities.

“I am excited to be working with a team of incredible writers and the pace at this place works is supersonic. This is an integrated media hub that many writers can only dream of being a part of and I look forward to putting out thought-provoking, inspiring content,” Zachariah said.

Tribal Worldwide’s film and content division has produced more than 400 films to date, ranging from online videos and TV commercials to 360-degree interactive videos and telemovies. Content and experiential marketing consultant Josiah Ng, was recently named head of Telling Stories.

Together with creative director of media Benjamin Lee, Telling Stories combines DDB’s film production division with social media engagement as one integrated communications programme.

“We have built a team of agile content creators to create a repertoire of content for a new social environment. Zachariah is a master storyteller with solid journalism skills and a Singaporean touch,” Jeff Cheong, president of Tribal Worldwide Asia, said.

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