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Former Publicis chief shopper marketing officer for China joins Dubai conultancy

Former Publicis chief shopper marketing officer for China joins Dubai conultancy

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Former Publicis Communications’ chief shopper marketing officer for Greater China Richard Nicoll has joined Dubai-based retail consultancy Liquid Omnicommerce.In his new role, Nicoll will be responsible for building partnerships to leverage data to create effective in-store shopper strategies for clients as well as meeting shoppers' demand for more personal tailored experiences. He will also help drive the growth of the consultancy's business in the region, focusing on enhancing the agency's offerings, structuring its capability and balancing online and offline shopper marketing.Speaking of his appointment, Nicoll said," It’s hugely exciting to be back in a region where shopping is so important and where communication at commerce is taken so seriously.""As the retail ecosystem expands here, the distinctive offering that Liquid brings – data driven understanding combined with creativity to solve business issues in retail – will definitely enable us to add more value to our clients and their customers," he added.Prior to this role, Nicoll had worked for Publicis Communications for more than five years. He also held leadership roles at Saatchi & Saatchi in London and Hong Kong, where he was responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi & Saatchi, Leo Burnett, and Publicis WW) across Asia as well as leading its business with P&G in South China."We are honoured to welcome Nicoll to our team as he possesses incredible experience of building successful businesses in global communication networks. He is the real pioneer of shopper marketing in the UAE, and now as he returns (to the country) with a wealth of experience in highly competitive global markets, the insights he will bring will benefit our clients tremendously," said Sachinn J Laala, founder and chief everything officer of Liquid Omnicommerce.

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