Hilton APAC's marketing lead jumps ship

Alfie Yee, the former senior director of marketing for Hilton Worldwide Asia Pacific has left his position after nearly five years with the company.Yee has since joined as the group director of marketing, Asia Pacific for the Carlson Rezidor Hotel Group, based in Singapore.In his current position, he will lead the hotel group in digital marketing, eCommerce, brand management as well as the Club Carlson loyalty programme and promotions strategy across the Carlson Rezidor's portfolio of hotels in Asia Pacific.Yee was previously the APAC lead for multi-brand marketing and HHonors loyalty programme, as well as the APAC lead for the Hilton brand and customer promotions.He has over 12 years of experience in strategic marketing responsibilities including brand management, CRM/ loyalty marketing, product development, campaign execution and customer promotions.He has worked in more than 16 markets across Asia Pacific including China, Japan, Australia and India.