Former managing partner of The Observatory Paul Davies heads to Epsilon

Marketing company, Epsilon has appointed former managing partner of The Observatory, which has shut its Singapore operations, Paul Davies (pictured) as senior vice president of Asia Pacific.Davies will be tasked to drive Epsilon's growth in the APAC market. He will be working closely with the Epsilon team to focus on clients such as delivering personalised engagements, building connections and accelerating business performance. Davies brings with him over 30 years of customer engagement and marketing experience. In his previous role at The Observatory, he worked with clients such as Singapore Tourism Board, BMW, Adidas and many others.Davies began his career with Rank Xerox as marketing services supervisor before joining Ogilvy & Mather Direct (subsequently Ogilvy Worldwide) . He helped establish a data-driven marketing consultancy business within the agency. He has held a number of senior executive roles in his stint with Ogilvy Worldwide.“Epsilon, as an organisation, is constantly evolving. Central to everything we do is our ability to create lifetime connections between brands and customers leveraging deep customer insights and powerful technology,” Nigel Howlett, managing director, International at Epsilon said.“It’s a pleasure to welcome Davies to the leadership team. His experience will greatly influence our mission to help businesses understand big data and interpret patterns to anticipate how, when and where customers will engage with a brand, and to deliver personalided customer experiences, across all channels and devices," he added.“I’m absolutely delighted to lead the team in APAC. Epsilon’s strategic capabilities and industry-leading technology can truly help brands in the region understand their business goals and make good decisions about communicating with their prospects and customers - that, in turn, will drive their revenues and accelerate performance,” Davies said.