For Carlsberg, 2016 is probably the best year

Carlsberg in its latest campaign is proposing a toast to Lunar New Year 2016 being “Probably The Best Year” (20一流–堪称最佳新年).Playing on the Mandarin and Cantonese pronunciation of the number ‘16’ [Yī Liú] with the Chinese character “一流”, refers to excellence, top notch or simply the best.The beer brand launched the campaign at a media dinner on 8 January.To mark the launch of Chinese New Year campaign, the brand surprised some 250 guests and members by unveiling a seven-tier limited edition festive cans structure packaged to create a Carlsberg Auspicious Bamboo.Towering at 10 feet height and 8 feet width, the structure even dispensed Carlsberg brews! Each of the seven tiers carried a symbolic meaning, starting with ‘best of Friendship’ as the foundation, ‘best in Business’, ‘best of Luck, ‘best in festive Bonus, ‘best of Health, ‘best of Fortune” and finally topped by ‘Probably The Best Year 2016’ at the peak of the Carlsberg Auspicious Bamboo.“Chinese New Year is a festive period that runs through our veins at Carlsberg Malaysia,” Henrik Juel Andersen, managing director of Carlsberg Malaysia said in his opening address.“Our flagship brand Carlsberg took inspiration from our marketing campaign of ‘If Carlsberg did…” which was launched in 2015. We reimagined if Carlsberg did Chinese New Year, it would probably be the best year, as superior as Carlsberg, probably the best beer in the world. Smartly crowning year 2016 as “Probably The Best Year” it is!” Andersen said.