Malaysia Limited Liability Partnership (Football Malaysia) has appointed digital insurer Tune Protect as the official insurance partner for its Malaysia Super League and TM Malaysia Cup starting from the current 2016 season.
In a statement to Marketing on Monday, Tune Project said the partnership will enable the company to attach its brand logos on referee kits’ arm sleeves for all competitions, including the Super League, 100PLUS Premier League, the TM Malaysia Cup and the Superbest Power FA Cup.
Tune Protect’s referee kit deal will start when the TM Malaysia Cup kicks off and the Super League season resumes on 12 and 13 July respectively. The deal also includes opportunities for comprehensive marketing, sales promotion, engagement activities, in-stadium branding, corporate hospitality as well as, the use of club and player image rights for promotion purposes around the two premier competitions.
“Having top-tier referees carrying its brand values of professionalism and integrity into every football match in the Malaysian league was a key aspect of their involvement with Football Malaysia LLP,” Razman Hafidz bin Abu Zarim, chairman of Tune Protect Group Berhad said.
Football Malaysia, chief executive officer, Kevin Ramalingam said the partnership “is a major signal of the strong marketing value of the leagues and cup competitions, and a great example of more corporates and sponsors recognising how such partnerships benefit their brands while helping to drive Malaysian Football forward.”
This collaboration also adds to the growing number of sponsorship deals and new partnership categories created for the Malaysia football league, brokered by sports media rights agency MP & Silva.
MP & Silva was appointed by the Football Association of Malaysia as its global adviser for all media and commercial rights for its competitions.