Food brand Emborg extends digital duties with Lion & Lion

Emborg, a dairy, frozen fruits and vegetable brand under food product company Uhrenholt, has extended its partnership with Lion & Lion for digital duties for three years. The agency will remain responsible for the brand's digital campaigns and social media services in Southeast Asia, including Malaysia, Singapore, the Philippines and Thailand, and the United Arab Emirates. This follows a strategic digital vision and three-year roadmap that impressed the Emborg team, according to the press statement. Lion & Lion will also be conducting social listening to monitor the digital conversation around Emborg to gain a better understanding of what customers are saying about the dairy brand. Anne Dorthe Larsen, global digital manager for Emborg, said that Lion & Lion has proven to be a "great strategic and creative partner" that is both accommodating and flexible. The partnership has enabled Emborg to shape and grow its digital presence across Asia and build stronger brand recognition, she said. "The Lion & Lion team takes initiative and knows the ins and outs of our business, and we are proud of the fanbase on Facebook for Emborg. We are looking forward to working with Lion & Lion to bring our marketing and business goals closer together," she added. Mahek Shah, client director at Lion & Lion, said: “We are thrilled and proud to have built a five-plus year partnership with Uhrenholt since 2013. The extension of the partnership is a great testament that we have delivered value and gained Emborg’s confidence and trust. We are excited and eager to develop campaigns in the coming years and to help Uhrenholt unlock the true potential that the digital world has to offer.”