F&N Fun Flavours launches a month-long ‘Gempakz Campaign’ integrating OOH, social and augmented reality to elevate the sharing of messages.
The campaign uses its six cans and bottles to give fans a unique code located on the beverage, which is to be used to register and upload photos with virtual gifts and a message through the FnNFunMalaysia Facebook app.
Those messages or “shout outs” are then published and displayed on a giant LED screen located at eCurve in Mutiara Damansara.
F&N has brought in celebrities Awal Ashaari and Yana Samsudin who will interact with fans via the giant LED screen.
Jenny Wong, F&N Malaysia’s assistant general manager for brand marketing, said the brand wanted to make the experience of sharing meaningful thoughts bigger, going beyond just a group of friends or followers.
“At F&N, we have always believed in spreading cheer and giving the public more avenues to express this joyful feeling.
“Being a fun and youthful brand in Malaysia, we want to be the first to bring new experiences to Malaysians, thus we designed a campaign to embrace the age of social media, when many people want to express their special messages to a wide audience,” Wong said.
The giant LED screen will flash shout outs from all November, while the first giant LED truck, by F&N, will travel nationwide until 18 November for those outside the Klang Valley area to participate.