F&N Beverages has appointed Group M’s media agency m/Six to handle its strategy, planning and buying across various media platforms. The incumbent on the account is Initiative Media.
The agency won the account following a pitch against Universal McCann, PHD and Optimedia. The appointment is effective 1st October 2015.
Jenny Wong, head of brand marketing of F&N said the agency was handed the account based on its strategic planning, insights and data analysis, passion and enthusiasm.
“As the ready-to-drink beverages market is constantly evolving and highly competitive, we needed a media agency who is flexible and innovative in bringing fresh, new ideas to propel our brands to the next level, and m/Six has demonstrated their ability to deliver that,” Wong said.
Girish Menon, CEO of GroupM Malaysia said:
“This is a proud moment for m/SIX to be given the opportunity to work with some of the leading beverage brands in the market. The award of this business to m/SIX is a testament to the team’s focus on delivering business results for our clients. We combined consumer insights with smart analysis of market data to arrive at a solution which blended the best of traditional media and emerging technology.”