Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Ad agency Flock Storikka joins Future Creative Network

Ad agency Flock Storikka joins Future Creative Network

share on

Ad agency Flock Storikka has joined Future Creative Network. Flockk Storikka was founded last year by founders Roni Ernawan, Derry Gautama and Iswanda Mardio (pictured first three from left), who have all been in the digital creative industry for over 15 years. They have also worked with a number of leading advertising agencies, including Publicis, Grey, Lowe, JWT, Bates, and Leo Burnett. 

Mardio is the creative business director while Ernawan and Gautama serve as creative directors for Flock Storikka.The team also consists of chief business officer Reza Fitriano, and chief creative officer Leonard Wiguna. 

As a digital adagency, the company’s portfolio consists of creative projects for brands such as Sasa, Axis, Carsome, and TikTok, amongst others. According to Flock Storikka, the agency has approached its creative campaigns through a combination of creativity and storytelling to generate new, distinctive, and fresh content for their key audiences, including those of Gen Z. MARKETING-INTERACTIVE has reached out to Future Creative Network for additional information.

Mardio said that his desire to start his own agency was based on his and the other founders' passion for the power of storytelling. "We think that storytelling is at the core of advertising, a good story will be needed on any platform, anywhere, and at any time," added Mardio.

"All of us are constantly enthusiastic to solve the difficulties surrounding society," added Ernawan. The agency is keen on engaging with more partners in the future to produce new and unique artworks, with the aim of bringing more fascinating and fresh ideas to Indonesia’s digital advertising landscape.

One of its recent projects was for cosmetics brand Sasa, titled "Mood for Food by Sasa". Flock Storikka sought to address the cliché phrase Laper, tapi ngga tau mau makan apa. This was to provide an answer by utilizing facial detection technology to determine the user's current emotion and provide a good recommendation on what meal they should eat, as reflected by their sentiments, said Ernawan.

Other projects done by Flock Storikka were "masterpiece by masterspices". This project attempted to replicate a renowned Indonesian artwork using traditional Indonesian culinary components, such as Basuki Abdullah's picture Sabung Ayam, which used Soto Ayam. 

In January, Flock Creative Network rebranded to Future Creative Network as part of its move to become the largest leading digital and creative ecosystem. Future Creative Network now has three layers under its structure: direct to client, support system, and direct to consumer.

Future Creative Network began the first rebranding phase by joining forces with homegrown tech and digital companies to establish a new holding company called ALVA. Through this, FCN is progressively becoming a network of creative digital-driven companies and talents.

Related articles:
Flock Creative Network rebrands, introduces 3-layered structure
Flock Creative Network invests in Titans Tech to gear up for immersive tech era
Flock Creative Network invests in digital agency Olrange, separate holding group formed
Eyeing Gen Z dollars this Ramadan? Here's when and where to target them
Indonesia sees growth in digital competitiveness despite the pandemic

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window