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FleishmanHillard Shanghai GM Miranda Cai steps down after 4 years

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Miranda Cai, FleishmanHillard Shanghai’s general manager, is leaving to pursue other opportunities.She joined the agency in 2012 and has more than 2o years of experience in corporate affairs, corporate communication, and marketing in agency, in-house and government sector.“Miranda has been a great asset supporting our continued development in Shanghai through her mentorship of talent and support of our diverse practice groups. We are deeply grateful for her valuable contributions,” said Li Hong, FleishmanHillard chairman of China.Lichi Hsueh (pictured), FleishmanHillard’s managing director client service in China, will assume responsibility for heading the Shanghai office, supported by FleishmanHillard Shanghai’s deputy general manager Yisi Liu.Liu also heads FleishmanHillard’s corporate and public affairs team in Shanghai.“Lichi’s considerable understanding of the China market, and her ability to drive business growth through a keen focus on client service quality, will ensure we are well-placed to capitalize on new opportunities in China,” said Li Hong.In other news, the PR firm has appointed Suki Zhao, who joins as vice president and will head up FleishmanHillard’s brand/lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients.Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included clients in diverse sectors such as travel destination, premium lifestyle, sports entertainment, fashion and luxury, as well as financial services.“Lichi and Yisi, together with Suki, represent a dynamic team and under their leadership FleishmanHillard Shanghai is well-positioned for our next chapter of growth, with a strong portfolio of clients and a deep talent pool,” said Rachel Catanach, president and senior partner of Greater China.

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