Fleishman-Hillard has appointed former director of integrated ad sales for ESPN Star Sports Don Anderson (pictured) as senior vice president, head of strategic digital integration for Asia Pacific, replacing Napoleon Biggs.
Anderson will be based in Singapore, reporting to Lynne Anne Davis, Fleishman-Hillard president for Asia Pacific.
Biggs, who left in September this year, has since moved to Gravitas Group as chief strategy officer.
In his new role, Anderson will lead strategic engagements across multiple work streams and business lines. In particular, he will work closely with Jon Chin, who is also based in Singapore and is responsible for driving social media capabilities and services across Southeast Asia; Riitu Chugh, head of digital in India; and James Hacking, who heads BlueCurrent Hong Kong.
Anderson has two decades of media and digital experience. Most recently, he served as director of integrated ad sales for ESPN Star Sports, responsible for driving integrated programs across ESPN’s online, mobile, social and broadband network platforms.
Prior to that, he led Turner Entertainment Networks Asia’s online ad sales and games business, directed sales and marketing for CNN’s online travel property, CNNGo, and managed online marketing and communications for the South China Morning Post.
“Our community of digital experts will expand rapidly as we deepen our integrated communications and full-service digital and global social services,” said Davis.