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Fitch hires strategy director for Asia business

Global retail and brand consultancy Fitch has appointed Steve Lampert as strategy director, Southeast and North Asia.

Lampert joins Fitch from ViTRO in US, where he was the director of strategy, leading insight and strategy formulation for various clients in apparel, automotive, F&B, hospitality, media and sports categories.

Prior to ViTRO, Lampert has been a key member in other international brand agencies such as Landor San Francisco and FutureBrand Singapore. Based in Singapore and reporting to Andrew Crombie, CEO of Southeast and North Asia, Steve will oversee FITCH’s consumer insight and brand strategy teams, and drive FITCH’s thought-leadership in consumer experience.

Andrew Crombie said: “At Fitch, everything we do stems from our deep insight into brands and consumers. Steve’s rare ability to understand the dreams and motivations of consumers across cultures will add further power to Fitch’s strategic offer, bringing even greater value to our clients’ businesses.”

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