Digital marketing agency Fimmick has established its first strategic alliance with data mining company ClusterTech.
â€śIn the last ten years, we have built a team of over 100 highly technical mathematicians and IT professionals. Our end-to-end big data consultancy service is unique and has great synergies with the digital marketing know-how of Fimmickâ€ť, said Francis Ng, senior director of Business Development of ClusterTech.
Willy Lai (pictured), business director at Fimmick, said: â€śWe know that the market yearns for a push on social and bring social insights to a whole new level. We want to discover new tech-centric ways of doing content development and consumer behavior analysis. Through this partnership, Fimmick can become Hong Kongâ€™s first-ever social media data bankâ€ť.
The alliance will ignite brand new business strategies to change the face of digital marketing. The initial stages of R&D will explore areas such as Social Media Analytics and Social CRM. A few collaborated pilot projects are already on the way and are expected to launch within this year.