Tourism Fiji launches new branding campaign

In conjunction with the launch of Fiji Airways’ direct flights from Singapore to Fiji, Tourism Fiji has launched a new branding campaign. Called “Where Happiness Finds You”, the OOH campaign runs on Clear Channel’s bus and taxi shelters.The campaign uses images of Fiji to inspire Singaporeans to put Fiji on top of their next travel getaways list. Through one of Clear Channel’s latest formats; The Wrap, Tourism Fiji creates a visual treat at 40 carefully selected bus or taxi shelters in the Central Business District and Orchard region. The campaign targets professionals living and working in these prime and high-traffic locations.This campaign runs on Clear Channel for four weeks, until 24 February 2016.“We use our inventory smartly; always looking for ways to enliven the audience experience, to get consumers talking and to create advocacy for brands,” said Kelly Khoo, CEO of Clear Channel Singapore.The creative agency for the campaign is Iris Worldwide (Australia) while media buying is handled by Equinox Communications